iMANY DEMAND MANAGEMENT
INSIGHTS INTO CHANNEL INVENTORY, SALES UPTAKE AND PRODUCT MOVEMENT
What does Demand Management do?
iMANY Demand Management solutions provides daily insights into channel inventory, sales uptake and product movement, syndicating this information enterprise-wide to commercial operations, sales, marketing, supply chain, and finance. iMANY Demand Management enables Brand Managers to measure channel marketing effectiveness and maximize product margins over the lifecycle of a product. For Trade Managers iMANY Demand Management provides the insight on product Initiatives including product launch, campaigns and end of life that help meet revenue targets and minimize distribution costs. iMANY Demand Management enables Finance to ensure financial regulation compliance and accrue accurately for Gross to Net (G2N) reporting.
Why is Demand Management important?
Many manufacturers pay for and receive EDI 852 and EDI 867 data as part of their distribution agreements. This data can provide valuable insight into channel activity (often daily) that reflects actual performance (not extrapolated or sampled) to brand, channel and financial stakeholders. However, channel data is not clean or consistent with each wholesaler sending different data elements. Manufacturers often enter into Fee for Service agreements and need the ability to monitor, scorecard and manage wholesaler performance to agreement metrics in real time, and to a set of business policies defined. Manufacturers also need the ability to monitor, scorecard and manage channel activities associated with the launch of new products. Manufacturers often lack a good handle of their actual product sales against their forecasts and need the ability to indentify invalid chargebacks and look for missing negative chargebacks
For whom is Demand Management designed?
iMANY Demand Management is designed for Brand Managers, Trade Managers and Finance
KEY BENEFITS
Insight into physical product flows
iMANY Demand Management provides credibility and confidence in the Product tracking through the channel, enabling more accurate evidence-based decisions.
Revenue Predictability
iMANY Demand Management provides access to channel visibility in real time with daily feeds of channel data. Each order line item can be reviewed based on business parameters and policies providing revenue predictability by assuring that wholesalers maintain agreed upon inventory levels.
Prevent Revenue Leakage
Chargeback Verification provides robust capabilities to eliminate payments for shipments not verified and prevent overpayments by insuring the accuracy of negative chargeback reporting.
Maximize Launch Revenue
Launch Management provides state of the art tools to manage, measure, report and support launch activities movement of product through the channel.
Improved Product Availability
Product availability downstream of the wholesalers is critical to revenue predictability and sales support. Monitoring service levels and fill rates provides insight critical for managing healthy channel dynamics.
Manage Volatility of Demand
Channel management minimizes volatility of demand . By insuring demand and manufacturer inventory do not fluctuate out of proportion to actual script level demand improves global manufacturing efficiency. Better and efficient production planning minimizes the risk of stock-outs.
KEY FEATURES
Order Management
iMANY Demand Management helps address the challenge of managing orders and inventories efficiently and effectively. It provides commercial operations unprecedented line-item-level visibility into, and unparalleled control over, orders from all trading partners.
Fee for Service
iMANY Demand Management provides comprehensive support for manufacturers who have adopted distribution service or Fee-for-Service agreements with their wholesaler trading partners. It supports the creation of programs and the continuous calculations of performance against metrics such as channel inventory, order variability, service fill rate and data quality. In addition, payments can be calculated and adjusted at both the transaction and summary level.
Forecast Management
iMANY Demand Management provides early warning of significant gaps between financial, marketing, sales, production, and even wholesaler forecasts and actual orders and shipments at any level of customer or product, and projects actual sales to end-of period, providing the opportunity to adjust tactics to more accurately meet market expectations.
Launch Management
iMANY Demand Management enables next-day analysis of channel sales and wholesale inventories to detect under-stocked and over-stocked situations to maximize the success of new product and indication launches. It helps you capitalize on channel data to detect trends, confirm forecasts, and optimize adoption.
Chargeback Verification
iMANY Demand Management provides unparalleled ability to verify the chargeback claim as having actually shipped as well as to verify that all negative chargebacks have been reported and if not, provide the details on missing chargeback returns.
Insight and Visibility
iMANY Demand Management provides next-day insight into channel sales uptake, giving you the information you need to respond to shifts in demand much faster than ever before and improve the effectiveness of marketing campaigns and monitor sales performance.
Foundation
iMANY Demand Management transforms data into a consistent and common format, by providing up-to-date data maps and a user-configurable data-mapping tool that enables manufacturers to keep the data maps current. Both original and transformed versions of the data is maintained in case of dispute resolution.
KEY CAPABILITIES
Fee for Service (FSS) Scorecarding
Monitor wholesalers and distributors performance against targets based on FFS agreements.
Reporting
iMANY Demand Management provides configurable dashboard, business at a glance reports; standard and ad-hoc reporting and comprehensive analysis capabilities for Order Management, Forecasting, FFS, Launch Management and Channel Visibility
Exception Reporting
Reports highlight items needing attention such as bad/missing/new data, low inventory, lost sales.
Configurable Alerts
Proactive exception handling based on user-defined policies
Document and store policies
Define and store channel policies that can be applied to wholesalers.
Auditability
iMANY Demand Management tracks and maintains full auditability of channel data, policies and actions that meet stringent compliance standards.
Flexibility to transform wholesaler data
iMANY Demand Management provides the ability to map and transform wholesaler data to comparable formats.
Wholesaler Mappings
Quickly and efficiently move members from one organization to another
